Marketing Report free essay sample

Executive summary This marketing report for Whitcoulls calculates the businesses present situation by examining the threats, weaknesses, strengths and the macro environment. The analysis of these factors displayed that the opportunities Whitcoulls has would change the image, quality, and market the business currently has. With over 50 stores nationwide and 130 years experience, Whitcoulls has a firm understanding of their market and their competitors. With this knowledge Whitcoulls are able to create a range of products that suit the needs of their diverse target market, which therefore increases their market share in the book industry. A large percentage of Whitcoulls cliental are made up from the low to middle population scale. This is largely due to Whitcoulls efforts to ensure their products of high quality are affordable through sales. The main recommendation for the future of this business is to create a more positive media image, rebuild in Christchurch, expand its partnerships, and stock more NZ made merchandise. We will write a custom essay sample on Marketing Report or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The main affects that have taken their toll on Whitcoulls is the Christchurch earthquake, the recession, the business nearly facing liquidation and the ever changing trends consumers go through. Whitcoulls is known to be New Zealand’s most popular book and stationary retailer and had been for many years head of the book industry. Being a multi-product organization Whitcoulls offer a variety of stationary for the office and personal needs, such as; puzzles, DVD’s, learning and entertainment devices games and books, Children’s toys, board games, Blu-Ray’s, newspapers, magazines and an extensive range of books fit to meet all ages (Facebook, 2012). With 60 or so stores nationwide, although facing some harsh times in business Whitcoulls is still one of the leading competitors in the book market. Whitcoulls are also now offering their customers an online shopping option, the company has adapted to modern times with the addition of ‘eBooks’ to their site. ‘eBooks’ is essentially a online book, readers are able to buy and view the product online (Scherer, 2011) Whitcoulls also have a website in which enables customers to view the ‘top 100 staff picks’ or ‘50 best kids books’ (Whitcoulls, 2012) making it easy for customers to check out the updated favorites and buy these books online. Whitcoulls mission, as quoted from their Facebook page, is to â€Å"be the number one destination for all New Zealanders’ entertainment, work amp; learning needs† (Facebook, 2012). 4 Situational Analysis PESTE Economical Many economical factors have impacted on the book market but some of the most substantial effects were that of the 2008 global recession, with the 2008 unemployment rate rising to 4. 6% (Statistics NZ, 2008) many business including Whitcoulls found 2007-2009 a tough period and with consumers adjusting their spending habits to the recession the book industry was at a downfall. Other economical factors that impacted Whitcoulls was the food prices rising 7. 6% between 2007-2008 (Statistics NZ, 2008) this impact further reduced the consumers expenditure rate meaning customers began searching for alternatives such as renting books from the library or from friends and even buying them second-hand. In response to these impacts Whitcoulls offered numerous sales, buy one get one free sales and other alternatives such as customers being able to win prizes by shopping or even winning book vouchers. Socio-cultural An important socio-cultural trend to remember when analyzing the market for book stores is the 18 to 50’s age group this is because books such as â€Å"50 Shades of Grey† with a target audience of adult women that enjoyed the â€Å"Twilight† series but are after a more ‘intimate’ storyline (Massey, 2012), and â€Å"The Hunger Games† with its target audience of 18-34 year olds (Hinckely, 2012) are selling high and new books of similar content are being published and selling at the same successful rate. As a result, there will be an increase in demand for products aimed at the 18+ target market. Whitcoulls is a community based business and with the recent selling to the Normans they intend to return to being a New Zealand owned and operated store, while also reigniting the tradition of keeping Whitcoulls ‘in the family’ (Scherer, 2011). Whitcoulls is known for its participation in sponsorship and fundraising. For the past 5 years Whitcoulls fundraised for Plunket every Christmas (Plunket, 2012) and (following the 2011 earthquake in Christchurch) Whitcoulls began fundraising with The Red and opened the â€Å"Red Cross 2011 Canterbury Earthquake Appeal† setting up donation boxes in all stores nationwide (Facebook, 2012). 5 Technological With Whitcoulls’ main competitor Paper Plus (Scherer, 2011) taking to the web in order to entice customers Whitcoulls has also taken to the ‘World Wide Web’ in order to increase customer interest and profit. Having this online  option enables customers to search for books, view up and coming items, see the most popular books and even purchase items from their own home. Whitcoulls have also taken to Facebook with a current 4,705 ‘likes’ (Facebook, 2012) the aim of this page is to further advertise things such as current sales, up and coming books, hold discussions about books, allow customers to ask questions or lay c omplaints/compliments and also to inform customers of the latest Whitcoulls news. This social media allows Whitcoulls to communicate with their customers. In order to persuade customers to buy online Whitcoulls have begun to offer more online sales and competitions solely for their online customers. Environmental The largest environmental impact that has taken its toll on Whitcoulls is its consumers demanding Whitcoulls remains a New Zealand business and not once again sold to Australia. Consumers are showing an increasing interest in Whitcoulls being ‘revived’ by the Normans and are looking forward to Whitcoulls being restored to its original place and hoping to see it grow as a New Zealand business. The Normans being the new owners of the business are promising to keep it New Zealand based but with the growing number of consumers wanting New Zealand merchandise the Normans have also promised to continue dealerships with New Zealand businesses in order to keep consumers happy and to uphold the reputation of the business. Andrew Baker, who’s Palmerston North Company IQ Ideas, supplies puzzles for Whitcoulls believes that from his experience with the new owners that the decisions they’ve made are good and that in terms of what the new ownership means for New Zealand businesses ‘it’s all good news’ (Scherer, 2011) 6 Market Analysis Whitcoulls have a remarkably diverse market. Although certain items at Whitcoulls are aimed at a particular age group, they also have many items that can cater for the needs of many New Zealanders. It is for this reason that Whitcoulls is able to have a successful market. Whitcoulls recognize that there are certain ‘buying trends’ within the market like the current ’50 Shades of Grey’ and it is for this reason they stock these item in bulk, put them on displays and on their website make sure they are at the top of the page and in the ‘recommended’ section. Although books only count for 30% of Whitcoulls’ market revenue (Scherer, 2011) due to the demand for books such as this and their history as originally being a book and printing shop before merging with a top competitor stationary brand that they continue to focus largely on the book industry. In terms of buying patterns Whitcoulls have had some very inconsistent years, due to voluntary administration the consumer base fell dramatically leading Whitcoulls to near liquidation, but with the new owners it is beginning to be turned around and restored to its original state. Whitcoulls has a Psychographic segmentation strategy; it builds its business around the needs, interests, attitudes and lifestyles of individuals in order to help class them into small groups. Through this strategy Whitcoulls is able to meet the standards and needs of a remarkably diverse group and in doing so they are able to target a vast revenue of consumers. * 7 Competitor analysis Within Whitcoulls there are two significant competitors, Paper Plus and Take Note. The reason for this is because they are both successful New Zealand owned business and are able to take the financial risks needed to become the leader in the book market. With ‘Take Note’ having over 80 stores nationwide that are all locally owned and operated they have long been recognized as a trusted store by many New Zealanders and make up for a large part of the market (Take Note, 2012). While they are in fact owned by the ‘Paper Plus Group’ they are still a huge competition for Whitcoulls (Paper Plus Group, 2012). Take Note also have a partnership with AA meaning customers can collect ‘Smartfuel’ points from shopping with them (Take Note, 2012). This partnership is a huge advantage to the store due to the attraction of having a ‘2 in 1’ for consumers, meaning not only can they get their stationary and books from a leading New Zealand store but they can also collect Smartfuel points at the same time. Many Take Note stores also have a full NZ Post agency and some incorporate Lotto and Kiwi Bank services (Paper Plus Group, 2012). Paper Plus is the leading competitor for Whitcoulls, this is due to their partnerships, franchises and also because they also own Take Note. With Paper Plus turning over a remarkable $100 million a year it is clear this industry is overwhelmingly competitive (Paper Plus Group, 2012). With over 100 stores between Kaitaia and Invercargill Paper Plus has gained a strong presence in cities and local areas (Paper Plus Group, 2012). With Paper Plus also having a partnership with ‘Fly Buys’ customers can not only earn ‘Fly Buys’ points when they shop but they can also earn ‘Fly Buys airpoints’ this partnership has existed for over 10 years and has resulted in over 26 points being issued from Paper Plus stores (Paper Plus, 2012) not only do they have this partnership but in many Paper plus stores private mailbox’s are available and post shops and services are offered. While these stores have a huge chunk of the profit within the market Whitcoulls still holds a large place within this market and with its new owners is going to continue to grow in profit and recognition. 8 Competitors Strengths/weaknesses grid Paper plus Strengths| Paper plus Weaknesses| Take Note strengths| Take Note Weaknesses| Partnership with Fly Buys| Lacks in the ‘eBooks’ department| Partnership with AA| Not recognized a ‘book shop’| Built in postal shops| Not recognized for the sale of books| Owned by Paper Plus| Poor advertisement| Offer private mail box’s| Poor advertisement| Incorporated Kiwi Bank | No sale of eBooks available| Locally known| Reasonably expensive| Incorporated Postal Shops| Lack of stores in bigger cities like Wellington| Stores in both provincial and city areas| Not as much range in stock as Whitcoulls| Very cheap stock of great value| Still reasonably new to the market| 9 Macro Environmental Analysis The Macro Environment has had its toll on Whitcoulls with the effects of the Christchurch Earthquakes three Whitcoulls stores were extremely damaged and therefore not included in the sale to the Normans (Scott, 2011). Due to this these three stores are not set to cl ose (Scott, 2011). This uncontrollable natural factor has had its impact on Whitcoulls big time, with the departure of these Christchurch stores many consumers within Christchurch are upset due to the long relationship and history Whitcoulls has had with Christchurch since it first opened there on Cashel Street as Whitcomb and Tombs (Whitcoulls, 2012). Technological changes have also had an uncontrollable impact on Whitcoulls with the Normans pointing out Whitcoulls lack in technology, and the computer system was installed in 1999 (Scherer, 2011) due to this the technological processes have been diminished and not up to standard. With competitors taking to partnerships and higher technology and high standard websites Whitcoulls has had an uncontrollable loss in the market. With the economy facing numerous recessions Whitcoulls has been effected by consumers becoming ‘penny savvy’ and not being as likely to ‘splash out’ on new books or stationary and are instead choosing cheaper options such as renting books from libraries or turning to the ‘Warehouse Stationary’ for cheaper stationary and office needs. The media environment for the business plan has been remarkably positive since the turn over of the company to the Normans and many articles are positive about the change in ownership and the Normans’ future business plans. 10 TOWS Analysis Threats Whitcoulls have a huge range of potential threats, which have the possibility to cause extensive harm to the success of the business. One of Whitcoulls’ more obvious threats is the strengths of the current competitors present in the book market. Because of this Whitcoulls must continue to find new ways to compete with these firms in order to maintain their competitive advantage, for example Whitcoulls taking up the eBooks partnership has increased the amount of online shopping and internet purchases for the company. Further threats include the current economic situation and the financial problems Whitcoulls currently have. The global economic crisis of 2008 caused incomes to drop considerably, which caused a plunge in consumers’ disposable income. This resulted in consumers being less likely to purchase expensive new stationary or a brand new book collection. Consumers are instead choosing to save their money by changing to more affordable options like; Trade Me, The Warehouse and The Warehouse Stationary and more consumers are turning to second hand stores and markets for new books. To cancel out these threats, Whitcoulls has begun to introduce more ‘relevant’ stock and less ‘nic naks’ in an attempt to clear clutter and provide customers with a wider range of books and stationary rather than useless items (Scherer, 2011). Opportunities Because Whitcoulls is now in the hands of the Normans, the opportunities for the growth of the business are endless. With more and more consumers supporting the new owners the Normans are already building an even steadier clientele.

A Quick Tour of Art Through the Ages

A Quick Tour of Art Through the Ages Put on your sensible shoes as we embark on an extremely abbreviated tour of art through the ages. The purpose of this piece is to hit the highlights and provide you with the barest of basics on the different eras in Art History. Prehistoric Eras 30,000-10,000 BC - Paleolithic peoples were strictly hunter-gatherers, and life was tough. Humans made a gigantic leap in abstract thinking and began creating art. Subject matter concentrated on two things: food, as seen in Cave Art, and the necessity to create more humans. 10,000-8000 BC - The ice began retreating and life got a little easier. The Mesolithic period (which lasted longer in northern Europe than it did in the Middle East) saw painting move out of the caves and onto the rocks. Painting also became more symbolic and abstract. 8000-3000 BC - Fast forward to the Neolithic age, complete with agriculture and domesticated animals. Now that food was more plentiful, people had time to invent useful tools like writing and measuring. The measuring part must have come in handy for the megalith builders. Ethnographic Art - It should be noted that stone age art continued to flourish around the world for a number of cultures, right up to the present. Ethnographic is a handy term that here means: Not going the way of Western art. Ancient Civilizations 3500-331 BC - Mesopotamia - The land between the rivers saw an amazing number of cultures rise to - and fall from - power. The Sumerians gave us ziggurats, temples, and lots of sculptures of gods. More importantly, they unified natural and formal elements in art. The Akkadians introduced the victory stele, whose carvings forever remind us of their prowess in battle. The Babylonians improved upon the stele, using it to record the first uniform code of law. The Assyrians ran wild with architecture and sculpture, both in relief and in-the-round. Eventually, it was the Persians who put the whole area - and its art - on the map, as they conquered adjacent lands. 3200-1340 BC - Egypt - Art in ancient Egypt was art for the dead. The Egyptians built tombs, pyramids (elaborate tombs), the Sphinx (a tomb) and decorated tombs with colorful pictures of the gods they believed ruled in the afterlife. 3000-1100 BC - The Aegean - The Minoan culture, on Crete, and the Mycenaeans in Greece brought us frescos, open and airy architecture, and marble idols. Classical Civilizations 800-323 BC - Greece - The Greeks introduced humanistic education, which is reflected in their art. Ceramics, painting, architecture, and sculpture evolved into elaborate, highly crafted and decorated objects which glorified the greatest creation of all: humans. 6th-5th centuries BC - The Etruscans - On the Italian peninsula, the Etruscans embraced the Bronze Age in a big way, producing sculptures notable for being stylized, ornamental and full of implied motion. They were also enthusiastic producers of tombs and sarcophagi, not unlike the Egyptians. 509 BC-337 AD - The Romans - As they rose to prominence, the Romans first attempted to wipe out Etruscan art, followed by numerous attacks on Greek art. Borrowing freely from these two conquered cultures, the Romans created their own style, one which increasingly stood for power. Architecture became monumental, sculptures depicted re-named gods, goddesses, and prominent Citizens and, in painting, the landscape was introduced and frescos became enormous. 1st Century-c. 526 - Early Christian Art Early Christian art falls into two categories: that of the Period of Persecution (up to the year 323) and that which came after Constantine the Great recognized Christianity: the Period of Recognition. The first is known primarily for construction of catacombs, and portable art which could be hidden. The second period is marked by the active construction of churches, mosaics, and the rise of book-making. Sculpture was demoted to works in relief only (anything else would have been deemed graven images). c. 526-1390 - Byzantine Art Not an abrupt transition, as the dates imply, the Byzantine style gradually diverged from Early Christian art, just as the Eastern Church grew farther apart from the Western. Byzantine art is characterized by being more abstract and symbolic, and less concerned with any pretense of depth - or the force of gravity - being apparent in paintings or mosaics. Architecture became quite complicated and domes predominated. 622-1492 - Islamic Art To this day, Islamic art is known for being highly decorative. Its motifs translate beautifully from a chalice to a rug, to the Alhambra. Islam has prohibitions against idolatry, and weve little pictorial history as a result. 375-750 - Migration Art These years were quite chaotic in Europe, as barbarian tribes sought (and sought, and sought) places in which to settle. Frequent wars erupted and constant ethnic relocation was the norm. Art during this period was necessarily small and portable, usually in the form of decorative pins or bracelets. The shining exception to this dark age in art occurred in Ireland, which had the great fortune of escaping invasion. For a time. 750-900 - The Carolingian Period Charlemagne built an empire that didnt outlast his bickering and inept grandsons, but the cultural revival the empire spawned proved more durable. Monasteries became as small cities where manuscripts were mass-produced. Goldsmithing and the use of precious and semi-precious stones were in vogue. 900-1002 - The Ottonian Period The Saxon king, Otto I, decided he could succeed where Charlemagne failed. This didnt work out either, but Ottonian art, with its heavy Byzantine influences, breathed new life into sculpture, architecture, and metalwork. 1000-1150 - Romanesque Art For the first time in history, art is described by a term other than the name of a culture or civilization. Europe was becoming more of a cohesive entity, being held together by Christianity and feudalism. The invention of the barrel vault allowed churches to become cathedrals, sculpture became an integral part of the architecture, and painting continued mainly in illuminated manuscripts. 1140-1600 - Gothic Art Gothic was first coined to (derogatorily) describe this eras style of architecture, which chugged on long after sculpture and painting had left its company. The gothic arch allowed great, soaring cathedrals to be built, which were then decorated with the new technology of stained glass. During this period, too, we begin to learn more individual names of painters and sculptors - most of whom seem anxious to put all things Gothic behind them. In fact, beginning around 1200, all sorts of wild artistic innovations started taking place in Italy. 1400-1500 - Fifteenth-Century Italian Art This was the Golden Age of Florence. Its most powerful family, the Medici (bankers and benevolent dictators), lavishly spent endless funds for the glory and beautification of their Republic. Artists flocked in for a share of the largess, built, sculpted, painted and began actively questioning rules of art. Art, in turn, became noticeably more individualized. 1495-1527 - The High Renaissance All of the recognized masterpieces from the lump term Renaissance were created during these years. Leonardo, Michelangelo, Raphael, and company made such surpassing masterpieces, in fact, that nearly every artist, forever after, didnt even try to paint in this style. The good news was that, because of these Renaissance Greats, being an artist was now considered acceptable. 1520-1600 - Mannerism Here we have another first: an abstract term for an artistic era. Renaissance artists, after the death of Raphael, continued to refine painting and sculpture but they did not seek a new style of their own. Instead, they created in the technical manner of their predecessors. 1325-1600 - The Renaissance in Northern Europe It did occur, but not in clearly defined steps as was the case in Italy. Countries and kingdoms were busy jockeying for prominence (fighting), and there was that notable break with the Catholic Church. Art took a back seat to these other happenings, and styles moved from Gothic to Renaissance to Baroque in sort of a non-cohesive, artist-by-artist basis. 1600-1750 - Baroque Art Humanism, the Renaissance and the Reformation (among other factors) worked together to leave the Middle Ages forever behind, and art became accepted by the masses. Artists of the Baroque period introduced human emotions, passion, and new scientific understanding to their works - many of which retained religious themes, regardless of which Church the artists held dear. 1700-1750 - The Rococo In what some would deem an ill-advised move, Rococo took Baroque art from feast for the eyes to outright visual gluttony. If art or architecture could be gilded, embellished or otherwise taken over the top, Rococo ferociously added these elements. As a period, it was (mercifully) brief. 1750-1880 - Neo-Classicism vs. Romanticism Things had loosened up enough, by this era, that two different styles could compete for the same market. Neo-classicism was characterized by faithful study (and copy) of the classics, combined with the use of elements brought to light by the new science of archaeology. Romanticism, on the other hand, defied easy characterization. It was more of an attitude, one made acceptable by the Enlightenment and dawning of social consciousness. Of the two, Romanticism had far more impact on the course of art from this time forward. 1830s-1870 - Realism Oblivious to the above two movements, the Realists emerged (first quietly, then quite loudly) with the conviction that history had no meaning and artists shouldnt render anything that they hadnt, personally, experienced. In an effort to experience things they became involved in social causes and, not surprisingly, often found themselves on the wrong side of Authority. Realistic art increasingly detached itself from form and embraced light and color. 1860s-1880 - Impressionism Where Realism moved away from form, Impressionism threw form out the window. The Impressionists lived up to their name (which they themselves certainly hadnt coined): Art was an impression, and as such could be rendered wholly through light and color. The world was first outraged by their effrontery, then accepting. With acceptance came the end of Impressionism as a movement. Mission accomplished, art was free to spread out now in any way it chose. The Impressionists changed everything when their art was accepted. From this point on, artists had free rein to experiment. Even if the public loathed the results, it was still Art, and thus accorded a certain respect. Movements, schools, and styles - in dizzying number - came, went, diverged from one another and sometimes melded. Theres no way, really, to accord all of these entities even a brief mention here, so we will now cover only a few of the better-known names. 1885-1920 - Post-Impressionism This is a handy title for what wasnt a movement, but a group of artists (CÃ ©zanne, Van Gogh, Seurat, and Gauguin, primarily) who moved past Impressionism and on to other, separate endeavors. They kept the light and color Impressionism bought but tried to put some of the other elements of art - form, and line, for example - back in art. 1890-1939 - The Fauves and Expressionism The Fauves (wild beasts) were French painters led by Matisse and Rouault. The movement they created, with its wild colors and depictions of primitive objects and people, became known as Expressionism and spread, notably, to Germany. 1905-1939 - Cubism and Futurism Picasso and Braque, in France, invented Cubism, where organic forms were broken down into a series of geometric shapes. Their invention would prove elemental to the Bauhaus in coming years, as well as inspiring the first modern abstract sculpture. Meanwhile, in Italy, Futurism was formed. What began as a literary movement moved into a style of art that embraced machines and the industrial age. 1922-1939 - Surrealism Surrealism was all about uncovering the hidden meaning of dreams and expressing the subconscious. It was no coincidence that Freud had already published his ground-breaking psychoanalytical studies prior to this movements emergence. 1945-Present - Abstract Expressionism World War II (1939-1945) interrupted any new movements in art, but art came back with a vengeance in 1945. Emerging from a world torn apart, Abstract Expressionism discarded everything - including recognizable forms - except self-expression and raw emotion. Late 1950s-Present - Pop and Op Art In a reaction against Abstract Expressionism, Pop Art glorified the most mundane aspects of American culture and called them art. It was fun art, though. And in the happening mid-60s, Op (an abbreviated term for optical illusion) Art came on the scene, just in time to mesh nicely with the psychedelic music. 1970s-Present In the last thirty-odd years, art has changed at lightning speed. Weve seen the advent of performance art, conceptual art, digital art, and shock art, to name but a few new offerings. As we move toward a more global culture, our art reminds us of our collective and respective pasts. The technology with which youre reading this article will surely be improved upon and, as it is, we can all keep (nearly instantly) abreast of whatever comes next in arts history.

Why countries find it so difficult to agree climate change targets Coursework

Why countries find it so difficult to agree climate change targets. You should also offer potential solutions to the barriers that you identify - Coursework Example tes) while in the quest of strengthening their respective economic muscles, this has ensued to the present day’s adverse environmental effects (Berger, 2010). For instance, in Ukraine where climate change has adversely affected agriculture through persistent droughts (Lagutov, 2012, p. 78). Consequently, these droughts have yielded to crops’ failure, which in turn prompts the entire region’s populations experience food insecurity. This is a grievous predicament as the state’s economy somehow wholly relies on agriculture. Conversely, some scholars have contended climate alterations experienced in the region are favorable but not all parts of the entire state (Lagutov, 2012). Similarly, alteration in climate has led to heightened temperature levels in Japan leading to augmenting of Japan’s unnecessary morbidity and mortality (Ford & Berrang-Ford, 2011, p. 190). This is due to heat waves mainly associated with varied illnesses, which could have not bee n in existence if there were effective measures to shun climate degradation. Some of the illnesses associated with this climate mishap commonly experienced include cramps and heat exhaustion whereby the latter with delayed attention graduates to heatstroke, which augments the state’s mortality (Ford & Berrang-Ford, 2011). These alterations are adverse to numerous people especially those may be experiencing other chronic maladies. This is because extent of worsening of a given malady normally depends on one’s physical strength (Ford & Berrang-Ford, 2011). This is quite evident based on incidents that to date have remained in the annals of history as most grievous occurrences ever occurred and whose effects are still felt presently by varied life forms. These mishaps embrace Deepwater Horizon oil spill (Mexico), Chernobyl (Ukraine), Fukushima and Sayano-Shushenskaya power station (Russia) though some of the respective states contend their occurrence was due to inescapabl e structural failures. In the case of

Choosing a Health Care Provider Essay Example | Topics and Well Written Essays - 250 words

Choosing a Health Care Provider - Essay Example He needs a flexible insurance medical cover to allow him contribute premiums according to his financial capabilities. The cover should allow his dependents to access medical care from different hospitals and subsequently cover a range of diseases. Further, it should cover both inpatient and outpatient services in addition to covering minor surgeries and accidents at an affordable cost (Bowers, Swan, & Koehler, 2011). A good provider has certified qualifications in his area of specialization. He has the necessary academic qualifications and experience in health care services. An experienced provider can handle most illnesses without referrals that add cost to the subscriber. The subscriber’s care philosophy should match that of the provider. The philosophy of care relates to how serious the provider takes his role especially in making decisions on treatment. The subscriber should ask about availability of hospital privileges such as personal doctors and 24 hour services. A bad medical provider doesn’t have a sustainable financial record and may stop the medical coverage anytime (Bowers, Swan, & Koehler, 2011). A provider who limits a subscriber’s choice of doctors and hospitals is a bad provider. A provider is also bad if he doesn’t offer a comprehensive cover with numerous benefits. The cover should be affordable over the years regardless of external economic factors and

Saudization of Iraqi Families Living in Saudi Arabia Essay

Saudization of Iraqi Families Living in Saudi Arabia - Essay Example What they faced while they were settling and how they managed to make their place in the society is what the research will be focusing on. The research will mainly focus on a group of conservative families. The main area of concentration as said earlier will be on the social changes experienced as a result of moving into a more conservative Islamic state and highlighting the ability of these families to cope with the differing cultures whilst still trying to keep their identity. These families were considered to be a minority amongst the other foreigners living in Saudi Arabia. The immigrating purposes also vary from one family to another significantly and they all have their own stories to tell. Underneath the coherent appearance of these small community members there is a visible disruptive effect of the migration process seen on the surface. However this can be identified by only someone who has a close connection or understanding with the emotional side that these people face and they can reach their innermost thoughts and experiences and break the barriers of pride. I hope to be able to provide this missing connection and the feelings that have not been yet understood. Firstly I’ll analyze whether the Iraqi families adopted the Saudi way of living as part of adjustment in the society or have they been able to maintain their own distinctiveness? Secondly, what kind of problems of continuity of the two generations have they faced? Have the first generation been able to transfer their beliefs and thoughts to the second generation or has the influence of the Saudi society been more forceful and powerful than they realized. While I conducted a survey of the available information and data with regards to the migration of the Iraqi’s to Saudi Arabia, I was unable to find any detailed study using the ethnographic details available for research.

Temperature change for CaCO3 and HCI

Temperature change for CaCO3 and HCI Research questions: When the temperature is digressed, or increased will the CaCO3 and HCI have a faster reaction? What happens when the reaction is happening? What happens when Caco3 and HCI meet each other? Answers: When calcium carbonate is heated it first reacts to the acid then after a while it turns CaCO3 into calcium Hydroxide. Its formed when ions bonds react to the acid which makes electric charge so it heats up. When CaCO3 and HCI reacts, it forms calcium chloride, water and carbon dioxide. The reaction between both compounds requires two parts HCI and CaCO3. The reaction is rapid and energetic at high concentrations. Large part due high affinity of calcium ions for chloride ions Depending on the temperature when Calcium chloride and Hydrochloric acid meet. Its charges start moving rapidly and a reaction will start to begin much faster. Both charges combine for a reaction to occur. Background info: The topic we have chosen is how temperature can change   calcium carbonate and hydrochloric acid In different temperature like the normal temperature cold and hot. (dont know the science behind it yet) A reaction rate is the speed on how fast or slow the chemical reaction proceeds It is often said in terms of either concentration the amount of unit volume of a product that is formed in a unit of time.   When you increase the temperature, the particles speed up a lot but when you cool them down they get slower.   when its heated there is a faster reaction rate but when temperature is lowered, the reactions takes a lot longer cause the particles dont have a lot of energy has they would when heated. The collision theory is for ta chemical reaction to occur the reactant particles must collide together. Collisons with too little energy do not produce a reaction. It must have enough collisions to the energy can make the particles react. (still got to add research) The experiment the team is doing is testing what temperature change does to calcium carbonate and hydrochloric acid. The way my research questions are going to help with the experiment is the ones I have are what we are manly looking for like. How long it takes for a reaction to occur, will the temperature change the original element. (forgot what my third was) they are what we manly are curious of and trying to find. (using photos as diagrams if I can) The chemical equation for calcium carbonate and hydrochloric acid is CaCO3+HCI-CaCI2+CO2+H20 Aim: The aim of the experiment is to exam if temperature changes the rate of reaction for CaCO3 and HCI for cold, hot and medium temperature. Hypothesis: It is hypothesised that when CaCO3 meets HCI it will react faster depending of the temperature. If the temperature is hotter it will have more energy cause its warm but if its colder they will react much slower cause they have a cold and have less energy. Its like real life people when cold we dont want to do anything but hot we want to do lots. When its medium temperature it will have a medium reaction rate. Equipment list: Beakers (x3) Thermometer Hot plate Ice cream bucket with ice Measuring tube Stop watches (x3) Calcium carbonate (3 grams) Scales Hydrochloric acid (144m total) Safety glasses Apron Gloves Method: Throughout the experiment everyone was required to wear the following safety gear glasses, apron and gloves. For the experiment after the group put all the Safety gear on the bench and on them. they moved on to grabbing the equipment then moving it slowly and carefully to the work bench. Once everything was out on the bench ready then the group grabbed the Calcium carbonate(CaCO3) and hydrochloric acid (HCI) then measured out the right amount for both scales were used for the CaCO3 and measuring tube for the HCI. After the HCI was poured into the beaker it was put in bucket full of ice or on a hotplate then the calcium went in. After five minutes of the hot plate or ice been in the bucket check the temp also make sure you remember the reaction rate time. After the experiment is complete pack up and clean the equipment then return all of it. Make sure you let the hotplates cool down before touching them. Experiment diagram: Risk table: Possible risks Solutions Glass break Get a dust pan and brush then put the glass in the hazard box also warn others about the glass Chemical spill on you If in eyes wash for a couple of mins at the eye wash but if on skin wash it off straight away at the sink or the shower Tripping Make sure all chairs and charger cords are not on the ground also make sure shoe lace is done up Hot plate Dont touch if hot wait for it to cool down Ingestion Dont swallow the chemicals Breathing in the chemical Dont sniff or purposely breath in the chemical Temperature results for CaCO3 and HCI: Calcium carbonate and hydrochloric acid temp change Temp before combining the two elements Temp after (checked (degrees) Time for the reaction to occur and finish (start of reaction -finish of reaction) 1 cold 5 5 30 seconds 1 Medium 24 25 14 seconds 1 hot 45 47 7 seconds 2 cold 5 5 32seconds 2 medium 24 25 14 seconds 2 hot 45 46 8 Seconds Observations: When the calcium carbonate and hydrochloric acid was put together for the cold test it triggered a reaction straight away a lot of bumbles built up and punched to the top almost going over the top of the beaker. All the calcium was all gone except some tiny parts for the normal temperature test it did the same put after the calcium started to dissolve. Discussion: In the test, there was some patterns that we saw for the results such as cold temp had a slow reaction at the end but it was a bit fast at start cause the water around the beaker was still getting colder the temperature stayed the same. A reaction for cold lasted for around 20-25 seconds. For the medium test, it started at a temp of 24 for both and only increased by one, a reaction started and ended in about 10-15 seconds. Hot was a lot different with a starting temperature of 45 and increased to 47 the reaction happened rapidly in about 5 seconds for it to start and end. The information I collected was accurate about what would happen and thats what happened in the test. It said hot temperature reaction is faster because it has a lot more energy in it but when cold and medium the temperature is much slower especially for the cold. Some parts of the research werent fully accurate but some of it was. My hypothesis was supported for this experiment I did predict that the hotter the faster reaction but cold has a much more slower reaction. Hot warms up everything giving it a lot more energy to do stuff so when it reaches a curtain heat a reaction will start. Cold has a slower reaction because it has a cold just like humans when we get a cold we have no energy at all and just cant do anything. The this could be used is finding out the right temperature to use to craft medals or just products in general or to test for whats the right temperature for plants and stuff to grow. Evaluation: The experiment went well at the start and all through except for a couple of miss calculation with our choice of measuring. There was a bit to much HCI added to test when we should have had less of it, when they elements combined it almost overflowed out of the beaker. But in the last test everything still ended up as the same results and finished with no drama. The team did well but sometimes one member kept touching and ruining what we just fixed up. A couple of things that could be improved is the team work and making sure we do our calculations right so the beaker doesnt almost overflow. Conclusion: The full experiment went mostly perfect but it was solved in the end. Evan that we have some bad teamwork and miss calculations we got it done. Our results were normal and weird the reaction went fantastic as well did the time. Our calculations were a bit off with a bit too much but all solved in the end. Things that could be improved next time is the team work. Its the key part for a perfect experiment. Some things that went fantastic would have to of been the time we go each one down and the perfect times and temperatures. If all the bad part were gone it would have been the perfect test. Reference list: Pearson science text book https://www.reference.com/science/calcium-carbonate-s-reaction-hydrochloric-acid-332b0b7065612e18 http://www.answers.com/Q/What_happens_if_Calcium_Carbonate_is_added_to_hydrochloric_acid?#slide=6 YouTube Class notes Had other websites but forgot what they were

Tiger for Sony :: essays research papers

If Sony is hinting at OS X and Linux, there's also a good chance they could be developing a proprietary OS. The PS3 will have to support HDMI-HDCP output since the old DVI standard can no longer be implemented. HDMI has definitely been in Sony's interests as it is a huge media vendor with SCEA and Sony Pictures. Yet giving out a game system with HDCP-HDMI output for HDTV gaming while putting an open source operating system like Linux on a single machine is kind of insane. You can't put the 'hacker's OS' on a relatively cheap Blu-Ray/computer/gaming machine and not expect piracy. You can put it on the PS2 with an HDD which would be a relatively cheap DVD/psuedo-computer/gaming machine- but due to the nature of the compatibility of the PS3 spec- it will be much more tempting to commit piracy on a PS3 than a PS2, and a PS3 with Linux than an Xbox360. This implementation of Linux would be asking for easier copyright-protection-overrides than the Xbox currently suffers (a soft-mod here, a network cable there- Linux and Evox in of their illegal game copying glory.) The PS2 made consumers realize the PS wasn't as rare a thing as they'd thought. The PS3 will make consumers realize the PS2 was an introduction into an industry larger than film, and that film-quality games have their very beautiful appeal. Yet Linux would definitely drive sales- a large portion of Windows users hear about Linux' supposed superiority and don't care, but sure wouldn't mind it if a Linux machine fell into their lap with a GUI comprabale to Windows. The PS3 part won't be too shabby either. I'd say they'll have a Linux-like full-fledged proprietary OS with a bunch of root restrictions to make it harder to override it with another OS, learning from MS' mistake on the Xbox. I can possibly see Sony eventually giving consumers ability to put Longhorn on PS3. It would have the competivite/ironic edge consumers would adore. "The MS OS can't run on Xbox360, but it sure can run on PS3." Longhorn will be super-feature-rich in terms of copyright control technologies, avail in Sony's interests. In that scenario, MS could even be forced to follow Sony in putting Longhorn on its Xbox360, but I doubt consumers would forget Sony did it first. Its pretty doubtul, but if Sony elaborated on such an idea with action I think we could expect great things in terms of revenue and support. Tiger for Sony :: essays research papers If Sony is hinting at OS X and Linux, there's also a good chance they could be developing a proprietary OS. The PS3 will have to support HDMI-HDCP output since the old DVI standard can no longer be implemented. HDMI has definitely been in Sony's interests as it is a huge media vendor with SCEA and Sony Pictures. Yet giving out a game system with HDCP-HDMI output for HDTV gaming while putting an open source operating system like Linux on a single machine is kind of insane. You can't put the 'hacker's OS' on a relatively cheap Blu-Ray/computer/gaming machine and not expect piracy. You can put it on the PS2 with an HDD which would be a relatively cheap DVD/psuedo-computer/gaming machine- but due to the nature of the compatibility of the PS3 spec- it will be much more tempting to commit piracy on a PS3 than a PS2, and a PS3 with Linux than an Xbox360. This implementation of Linux would be asking for easier copyright-protection-overrides than the Xbox currently suffers (a soft-mod here, a network cable there- Linux and Evox in of their illegal game copying glory.) The PS2 made consumers realize the PS wasn't as rare a thing as they'd thought. The PS3 will make consumers realize the PS2 was an introduction into an industry larger than film, and that film-quality games have their very beautiful appeal. Yet Linux would definitely drive sales- a large portion of Windows users hear about Linux' supposed superiority and don't care, but sure wouldn't mind it if a Linux machine fell into their lap with a GUI comprabale to Windows. The PS3 part won't be too shabby either. I'd say they'll have a Linux-like full-fledged proprietary OS with a bunch of root restrictions to make it harder to override it with another OS, learning from MS' mistake on the Xbox. I can possibly see Sony eventually giving consumers ability to put Longhorn on PS3. It would have the competivite/ironic edge consumers would adore. "The MS OS can't run on Xbox360, but it sure can run on PS3." Longhorn will be super-feature-rich in terms of copyright control technologies, avail in Sony's interests. In that scenario, MS could even be forced to follow Sony in putting Longhorn on its Xbox360, but I doubt consumers would forget Sony did it first. Its pretty doubtul, but if Sony elaborated on such an idea with action I think we could expect great things in terms of revenue and support.

Reaction Paper to Jose Rizal film

The movie told us about the life story of Jose Rizal, the Philippine national hero. The three-hour epic of the life and struggles of Rizal covered his life from childhood to death at the hands of the Spaniards. The film showed flashbacks showing â€Å"Pepe† as his nickname, is a genius, a writer, a doctor, an artist, a lover, a friend, a brother and a son. The movie introduced us to the life of the Filipino people under the rule of the Spanish friars.The life of the people in that time was not easy. They were bound to obey every law, every rule and every word of the Spanish friars and government even if the leaders were already oppressing their rights. The colonizers abused them in different ways. Even the Catholic Church used their powers to get what they want. Spain thought that they can fool everyone.It was shown in the movie how Rizal inspired the Filipinos to fight for their right. By writing his novels, Noli Me Tangere and El Filibusterismo, many Filipinos opened their e yes to what is really happening in their country. It led to the founding of Katipunan that aimed to revolt against Spaniards.The freedom we experience today, we owe it all to our heroes who fought for our motherland, either by weapons or by pen. Because of this movie, I did recognize the bravery of the people who gave their last breath with PHILIPPINE INDEPENDENCE in their mind. I learned so much about the past and its importance to our situation today. We may not be under any colonization now, but most of us are forgetting who we really are and what are we capable of. We are forgetting that WE ARE FILIPINOS.I hope that it is not only me whose patriotism and nationalism was revived by watching the movie. I hope that Rizal can still continue to inspire us to strive hard and finish our studies and to be educated by any means, either rich or poor. Because the more you know, the more you are equipped with knowledge which can defend you and even your country someday.

Essay on Ecosystems Water and Illinois River

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Herbert hoovers accomplishments essays

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Changing Roles of Unions Assignment Example | Topics and Well Written Essays - 250 words

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