Volkswagen company company analysis

History Starting off as a small German car manufacturing company that was founded in 1937, VW (Volkswagen) has expanded into becoming the third largest car manufacturer in the world at present which focuses on the development of compact and affordable cars (Bagshaw, 2013).Advertising We will write a custom research paper sample on Volkswagen company: company analysis specifically for you for only $16.05 $11/page Learn More Company Strengths The strength of VW lies in the compact design of its cars along with their general affordability which makes them an ideal choice for potential customers that live within many of today’s cities and have the need for a cheap, small and reliable vehicle (Bagshaw, 2013). As a result, the company mainly caters to mid- and low-income consumers and leaves the development of larger SUVs and luxury cars to its competitors. This focus on designing compact yet aesthetically pleasing and affordable cars has resulted in th e company consistently winning the car of the year award from 2009 to 2013, which shows investors that in terms of creating a good product, VW can be ranked as one of the best car manufacturers around the world with a great potential for returns on investment (Bagshaw, 2013). Macro Environment Despite its origins as a European car manufacturer, a majority of VW sales are primarily outside Europe (particularly, in developing countries within Asia or industrial countries, such as the U.S. and China). This is a good move for the company given the current consumer predilection of Europeans to prefer more cars with long body than the primarily compact VWs, however, it should be noted that VW also has a considerable amount of sales within its local market, Germany as well as the U.K. (Rieger, 2010). Investment Thesis This report believes that VW is an attractive investment due to the consistency of its products as well as its expansion into the developing markets of Asia. When referring t o consistency, this primarily centers on the awards it obtained for car of the year from 2009 to 2013 as well as the fact that despite being several decades old, the VW Beatle still continues to rank as one of the most popular motor vehicles. This is indicative of the fact that the company has good fundamentals in terms of creating products that appeal to its target consumers and is able to get into the markets where it can develop the greatest amount of profitability (Rieger, 2010). The evidence of this can be seen in its expansion into Chinese market, which is a focus of many of today’s automakers, resulting in VW gaining 22% of the local consumer market.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Risks One of the risks, when investing into VW, is the current economic climate and its potential to reduce demand for cars, regardless the affordability or the mileage. Bas ed on the article â€Å"Volkswagen AG SWOT Analysis† (2012), it was seen that at the onset of the 2008 financial crisis and two years thereafter, demand for private vehicles plummeted as a direct result of the tumultuous state of the global economy. Car manufacturers, VW included among them, found themselves with an excess amount of stock and invested millions of dollars in profit losses from 2008 to 2011with 2012 acting as a rebound period for these companies (Volkswagen AG SWOT Analysis, 2012). At present, there has been a trend among private vehicle manufacturers to expand into the growing markets of Asia (especially China), in order to take advantage of the recent influx of middle income and newly rich potential clients. The problem with this trend is that studies, such as those presented in the article â€Å"Company Spotlight: Volkswagen AG† (2012), show that there is a real possibility for a sudden collapse of Chinese economy brought about through â€Å"overheat ing† in its local real estate industry. For years, rapid real estate development has been the crux by which China’s economy has expanded; however, this has resulted in an influx of overpriced real estate units (average of $365,000 per unit) with normal Chinese worker being unable to afford them (average salary of less than $320 per month). This has created a glut in a real estate market with over 170 million unsold real estate units (i.e., homes and apartments) within China. This has created a property bubble on the verge of collapsing within the next few years as the debts that were taken to finance the construction of such units come due. The potential â€Å"popping† of the Chinese real estate bubble and the current expansion of VW manufacturing facilities in order to take advantage of the supposed increase demand on Chinese market create a real potential for VW to raise a supply of cars to a local market on the verge of collapse (Company Spotlight: Volkswagen AG, 2012). Taking this into consideration, this shows VW as a potentially risky investment if it decides to enter into Chinese market. One way of mitigating such a risk would be to expand into other regional markets within Asia, such as the Philippines, which has an economy that is currently being considered one of the fastest growing in the world. Should VW continue to focus on China, investing in the company in the long term would not be considered advisable. Reference List Bagshaw, M. (2013). The People’s Car: A Global History of the Volkswagen Beetle.  Library Journal, 138(12), 79.Advertising We will write a custom research paper sample on Volkswagen company: company analysis specifically for you for only $16.05 $11/page Learn More Company Spotlight: Volkswagen AG. (2012). MarketWatch: Automotive, 12(6), 7-17. Rieger, B. (2010). From People’s Car to New Beetle: The Transatlantic Journeys of the Volkswagen Beetle. Journal Of American History, 97(1), 91-115. Volkswagen AG SWOT Analysis. (2012). Volkswagen AG SWOT Analysis, 1-10. This research paper on Volkswagen company: company analysis was written and submitted by user Coen Sweet to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Bomb shelter Essays

Bomb shelter Essays Bomb shelter Essay Bomb shelter Essay Bomb Shelter You own a bomb shelter. It can hold all of your loved ones, and has room for five other individuals. Using the list below, select five individuals to take with you into the bomb shelter if a nuclear war is imminent. 1 . Space Engineer- has worked with NASA and is valued for knowledge in all aspects of nuclear physics, chemistry, genetics and biochemistry. 2. Police office- has worked in inner city environments. Is strong, honest, and able to deal with authority. 3. Social Worker- Is respected for ability to work within the system to protect the lifer of clients. Works with abused children and the abusive parents 4. Flight Attendant- Is valued for the ability to keep calm in crisis. Has survived a crash and was helpful in saving lives of passengers. Well reason for keeping ,this individual seems to work well under pressure , also has first aid, C P R and knowledge experience of dealing with all types of attitudes for survival. 5. Lawyer- has worked as a county prosecutor, in legal aid, private practice, and is up for a district court Judgeship. 6. Minister- Known for complete faith in God and knowledge of the Bible. Is knowledgeable about all religions of the world and their philosophies. 7. Jazz Pianist- Is well respected as a composer and musician. Has produced an album. 8. Librarian- Is very knowledgeable about many areas of study, including husbandry, space, science fiction, news and world events, etc. This person is needed to keep others occupied with knowledge and with expertise and also a people person with a fair social concept of relation and survival. 9. Agricultural Specialist- Has worked in state extension services and is very knowledgeable about horticulture. To utilize expertise Rexroth and cultivation to food also a determined individual to not except defeat. 10. Mechanic- Is known for being able to fix anything mechanical. Head strong individual that enjoys repairing and having a inventive imagination for mechanical surrounding for transportation and military equipotent physically inclined. 11. 1 1 . Carpenter- When there is work to be done, works hard and long hours to complete a project. Hard working, determined individual also with imagination and physically inclined. 12. Counter Cultural- has lived on communes and was arrested for involvement in protests against nuclear power plants. 13. Disabled Veteran-ls very loyal to government. Served in the Vietnam war. 14. Hair Dresser- has received training in all aspects of cosmetology. Has won several awards for creative hair dressing. 15. Licensed Practical Nurse-Knowledgeable about first aid. Has worked in emergency rooms, intensive care, and pediatrics. Bomb shelter By brightness

Too Many Things To Write About

Too Many Things To Write About â€Å"If neurotic is wanting two mutually exclusive things at once and the same time, then I’m neurotic as hell. I’ll be flying back and forth between one mutually exclusive thing and another for the rest of my days.†Ã‚  - Sylvia Plath, The Bell Jar A common complaint But writing anything is progressive. Even writing the wrong story, if there is such a thing. Putting words on paper, crafting plot, molding character, solving structure are all positive, advancing efforts in the evolution of a writer. All that time stressing and not writing is wasting time you could spend writing. I have a partial novel on a flash drive. I doubt Ill ever complete it, because Ive found other writing I love better. However, the weeks and weeks I spent writing those thirty thousand words taught me what I wanted and didnt want to write. It was an over-zealous project for me at that stage of my career, but the lessons were legion. I admire that unfinished piece as many stair steps toward what I ultimately published. Ideas. . . we all have them. Some of us incessantly ponder them in their heads. Others of us just write lists of them. Others carry through and complete the stories. Most of those stories wont see the light of day, will be rejected, or will simply become dead ends. But those writers. . . the ones who go through the sweat of crafting those ideas into words, will have taken the biggest strides forward. Those are the ones who will one day strike gold Merry Christmas, Happy Holidays, and heres to writing badly in order to find the good.

Segmentation and Target Market Paper Essay Example | Topics and Well Written Essays - 750 words - 1

Segmentation and Target Market Paper - Essay Example It’s phenomenal to hold the Internet in your hands† (Stone, 2010). What is catching about this statement is the idea of holding the Internet in one’s hands. Nowadays, the businesses and even many individuals are relying on the Internet for so many obvious reasons, may it be social, political, environmental and economic concerns. In the past, Apple is known to choose for important segment market, one that is growing and profitable. Apple continuously targets the high-end users coming from the business and consumer segments of the market (Bott, 2014). According to a marketing research, in 2012, the average household income of the users of Mac computers is $98,560 (Mattioli, 2012). In addition to the said finding, the users of Mac computers tend to be younger, around 41 percent of them are 34 years and younger. Today, teenagers are considered to be one of the vital users of Apple products due to the advent of social media and modern music and social engagement online. Psychographic wise, it is clear that Apple has a branding strategy that focuses on emotion. From the privilege speeches of Jobs, the Apple brand has been clearly synonymous to lifestyle. Along with this, Apple has remarkably integrated the modern concept of technology into passion, dreams, innovation and so on. On the other hand, Apple’s retail stores are remarkably present in various cities around the world with substantial number of population. This is relevant to its geographic segmentation strategy in order to optimize sale and ensure profit or sustainable marketing operation in the long term. On the ground of behavioural segmentation, it is clear that Apple remarkably divided the customers based on how they behave towards its product offerings. As stated, there are two general categories of users for Apple product offerings: the business and individual consumer. Those targets in the business industry engaged purely in commerce and other relevant

Giving economic circumstances over the last five years of how Tesco, Essay - 1

Giving economic circumstances over the last five years of how Tesco, Sainsbury and Morrisons have coped - Essay Example Falling house prices which were caused by shortage of mortgages made the economy to worsen and investor fell short of repaying their loans. This act made lending institutions to halt their loaning as they feared that their customers were unable to repay. Another cause for recession in United Kingdom was cost push inflation which made civil servants to squeeze their incomes and lower their disposal earnings. Citizen more so civil servants were very careful on every penny they spent for the cost of living had skyrocketed making them to evade any impulse buying. Lack of confidence with financial sector reduced confidence in real economy thus perpetuating low trading and therefore less revenue. Consequently, the retail sector which hugely depends on the buying behaviour of the customers was financially affected. The economic turmoil affected the overall retail sector worldwide to a large extent, top retail giants including Tesco, and Sainsbury also faced decline in their share prices due to a major brunt of the financial crisis (Hotten, 2008). Many retail sectors like the financial and other retail sectors did job cutting in order to combat the financial turmoil. Though the groceries giants like Tesco, Sainsbury and Morrison aimed at in creasing the jobs but due to the closure of some of the grocery depots like Tesco who closed its Daventry’s depot of Fast way distribution has resulted some job loss (The Telegraph, 2008). However, in the last five years except 2008 and 2009 UK witnessed a positive GDP growth rate (BBC News, 2011). At the end of 2009 UK recovered from the global recession which was caused due to the ripple effects of the failure of subprime loans and bankruptcy of the big financial institutions but can be hugely affected due to the predicted recession of 2012 which may happen mainly due to the debt crisis of the European countries (The Economic Times, 2011). The graph below shows how recession took place and the way

Drunk Driving Essay -- essays research papers, Alcohol

The Saturday night party was the place to be. Anyone who is anyone was there. John’s curfew is midnight and its 12:05. Mark had been doing quite a lot of drinking and he was John’s ride home. John questioned whether or not he wanted to get in the car with Mark, but thought about how mad his parents were going to be. He was already five minutes late. Saying to himself â€Å"Just this one time,† he decided to get in the car. John never made it home that night. Mark had rolled the car off the bridge one mile away from his house. John lost his life all because he was afraid of getting grounded. There are many situations similar to John’s, and in a lot of them, no one survives. Because of all the death and tragedy as a result of driving under the influence of alcohol, I feel that there should be an increased punishment if caught. The legal definitions of "driving" and "drunk" are open to many interpretations, which vary greatly from state to state. In some places, "driving" can include sitting still in a parked or wrecked vehicle with the motor off, or starting up a car in a driveway. Police can and do arrest people whom they believe are drunk before they get on the road and even when they've pulled off to "sleep it off," just if they're in the driver's seat. As for the definition of "drunk," there are several major factors to consider. You can be "legally impaired" as viewed by the law without ever taking a drink, if you have taken other substances like prescription drugs that affe...

Academic English Time Allotted: 60 Minutes

VIETNAM NATIONAL UNIVERSITY UNIVERSITY OF SOCIAL SCIENCES AND HUMANITIES FACULTY OF ORIENTAL STUDIES QUESTIONS: 1. Some people believe that success in life comes from taking risk or chance. Others believe that success results from careful planning. In your opinion, what does success come from? Use specific reasons and examples to support your answer. 2. Do you agree or disagree with the following statement? Self-confidence is the most important factor for success in school or at work.Use specific reasons and examples to support your opinion. 3. Learning about the past has no value for those of us living in the present. Do you agree or disagree? Use specific reasons and examples to support your answer. 4. You have received a gift of money. The money is enough to buy either a piece of jewelry you like or tickets to a concert you want to attend. Which would you buy? Use specific reasons and details to support your answer. 5.Some people think that they can learn better by themselves than with a teacher. Others think that it is always better to have a teacher. Which do you prefer? Use specific reasons to develop your essay. 6. If you could change one important thing about your hometown, what would you change? Use reasons and specific examples to support your answer. 7. â€Å"When people succeed, it is because of hard work, Luck has nothing to do with success. † Do you agree or disagree with the quotation above?Use specific and examples to explain your position. 8. Some people believe that university students should be required to attend classes. Others believe that going to classes should be optional for students. Which point of view do you agree with? Use specific reasons and details to explain your answer. 9. Neighbors are the people who live near us. In your opinion, what are the qualities of a good neighbor? Use specific details and examples in your answer.